We are totally ready to embrace Living Coral, the Pantone 2019 color of the year, are you? Pantone describes living coral as "an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge." Are you?
"Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for living coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord." - Pantone.com
From Pantone.com : "For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention."